Avery Lee

What Should You Do If You Receive A Cease & Desist Letter?

What should you do if a big company sends you a threatening letter alleging that you are infringing their trademark based on the existence of…

“Good” Names that make for “Bad” Trademarks

Notes Keep it short and similar format. Minimalistic Distinctive Customer knowing your product; suggestive See presentation today and article Whether you are part of a…

Should You Use Trademark Symbols?

Although there is no legal requirement in Canada to identify your trademarks with any symbols (e.g., “TM” for unregistered trademarks, or “®” for registered trademarks),…

How to Make Money with Trademarks

If you offer products, services or even just content on your website or social media pages, you most likely also want a return on your…

The First Trademark Application for a Hologram filed in Canada by a Trademark Agent

Trademark description as filed in Canadian Trademark Application No. 2169305 for Holographic Blue Jay Design: The trademark consists of a hologram of a pixelated blue…

Simply Incorporating or Registering a business name does NOT give you exclusive rights to the name

A common mistake business owners make is thinking that simply incorporating or registering their business name (e.g., with ServiceOntario) gives them exclusive rights to the…